Killer Jeans: Strip, 1

Killer Jeans: Strip, 1

Strip The Summer. Killer. Autumn Winter 2011

Advertising Agency: Grey, Mumbai, India
National Creative Directors: Amit Akali, Malvika Mehra
Executive Creative Directors: Karan Rawat, Rohit Malkani
Art Directors: Karan Rawat, Shiv Parmeshwar, Suhas Panchal
Copywriters: Rohit Malkani,Vijay Subramani
Client Services Director: Kaizad Pardiwala
Account Supervisors: Kamia Wahi, Shilpa Pannicker
Illustrators: Sanjay Shetye, Vinay Patil
Photographer: Prasad Naik
Production House: Fusion Films, Benneton Films

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Source: http://adsoftheworld.com/media/print/killer_jeans_strip_1

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Can Sports Startup Bleacher Report Score With Fans?

"It's a much more authentic and localized view of sports and sports teams that you aren't necessarily going to get on other sports sites," said Carl Fremont, exec VP at Digitas, which buys ad space on Bleacher Report. Still, at least one brand has pulled its advertising over credibility concerns.


Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/dcbHvF04mYU/

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Sofa-Shaped Popcorn Bags Sell Sofas

Sofa-shaped popcorn bags promote a sofa event at a department store in Brazil to the tune of a 17% increase in sofa sales, according to Ogilvy Brasil, the agency behind the stunt. Don't think I've seen popcorn bags used as an ad medium before. Very nice.

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/YhTjxMG5MdA/sofa-shaped-popcorn-bags-sell-sofas.html

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How Much Should I Pay Myself? (Video)

Mike Michalowicz, author of The Toilet Paper Entrepreneur, on when and how business owners should take a paycheck. His advice: Make it a percentage of your revenue but also consider how efficiently you run your business. Part of our Coaches Corner series.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/dEmWlWxton4/220209

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Samsung and Rick Perry Debut on the Viral Chart


Wrangling a YouTube celeb and professional Rock Band gamer Freddie Wong, Samsung stormed the viral video chart this week, debuting at No. 1 with nearly 6 million views last week for a video for its new Galaxy S II smartphone. As likely the most loved Android smart phone among fan boys, it's no surprise the video from Digitas Boston was also a hit.


Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/OgQmM0JDvx4/

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